A completely free, secure and open source video conferencing application for your desktop and mobile

Jitsi-800-445

While the COVID-19 pandemic continues to disrupt business around the world, it has also spurred the growth of video conferencing platforms as people are turning to meeting each other online.

Now, there are many video conferencing platforms available in the market but their free versions mostly come with limitations. Google Meet limits the meeting length up to 1 hour, Microsoft Teams offers 2GB of storage per user with some other restrictions, Zoom has a 40-minutes cap and Houseparty imposes a limit of eight persons in a meeting.

If you're looking for a completely free service that supports unlimited video calling with no restrictions on the number of users or conference participants, try Jitsi Meet, an open source application with state-of-the-art conferencing capabilities that are secure and easy to use.

No sign up for an account is needed to set up or join a meeting. Head to its browser-based Jitsi Meet, name a desired meeting room under "Start a new meeting", then enter a username to join the meeting, or share its link to invite others.

To use Jitsi Meet on your mobile, download its Android or iOS app respectively from Google’s Play Store or Apple’s App Store.

Being an open source project, Jitsi Meet allows you to download the source code and set it up on your own server if you’re familiar with Unix installations. Based on Jitsi's open source solution too, the maker of Brave web browser is launching Brave Together, a free video conferencing service built right into its browser. Read More

Microsoft Forms Is Now Free for Personal Use

MicrosoftForms

Microsoft Forms enables you to create surveys, quizzes and tests for free using a browser on any device or the Office mobile app.

Microsoft Forms can be used for scheduling weekly running times, coordinating gatherings with family and friends, using interactive quizzes (with added video) in education, to host virtual game nights or organize school activities and more. Templates and themes make it easy to create surveys and quizzes or organize events.

Microsoft Forms is available now and is free for anyone with a Microsoft account. Some premium features such as an increased number of respondents or more templates require a Microsoft 365 Personal or Microsoft 365 Family subscription. More details can be found at the Microsoft blog announcement.

Read More

Wallpaper of the Week: Tide Pool at Sunset

WPOTWTidePoolSunset

This week’s wallpaper is an image of a small tide pool in the rounded rocks on the shoreline. The sun sets, lighting clouds and providing warm tones that contrast with the dark rocks. The grayish sea provides a backdrop for the rocks. Icons show up quite well on this background. Read More

View 100,000+ Live Performance Videos for Free

JamBaseArchive

Find and watch over 100,000 streaming concert videos for free.

JamBase has launched a video archive with over 100,000 live concerts by various artists in a range of genres. Bluegrass, country, folk, R & B are a few types you’ll find.
There’s a huge archive of performances, over 14,000 clips, from Seattle independent radio station KEXP, as well as Austin City Limits, NPR Music, and more. Prince, Phish, John Prine, Ellie Goulding, and Pink Floyd are a few popular artists I saw, with plenty of others to choose from.

The filtering system is well done. Filter by band, song, duration, year, videographer/channel, duration and type of video are all there. Multiple filters can be chosen for the widest results.

In addition to sorting and filtering, many videos have a start time entered for each tune in videos containing multiple songs. Many videos are streamed from YouTube, depending on your location or VPN you may not be able to view all of them.

If you enjoy live music performances, Jam Base Video Archive is a good site to view some great music. Read More

Transfer Playlists Between Music Platforms for Free

TuneMyMusic

This free browser app lets users transfer their playlists between music streaming platforms.

TuneMyMusic lets you transfer playlists between almost any music service using your browser. It supports most major music platforms such as Spotify, Apple Music, SoundCloud, TIDAL, YouTube, Amazon Music, Deezer, Google Play Music, Napster, and Last.fm.

The service works in your browser and is easy to use:
• Point your browser to the TuneMyMusic website.
• Select the source music service (depending on the source, you may be asked for login credentials).
• TuneMyMusic will fetch your playlist where you can select songs, artists, playlists, or albums to merge.
• Choose the music platform destination (depending on the source, you may be asked for login credentials). Google Play Music restricts usage to 10 playlists a day.

Music transfer services aren’t perfect, so check lists for missed tracks or the right version of a song.

There's no registration to use the service, though the paid plan requires creating an account.
The only difference between the free version and the paid plan is the paid version will sync multiple playlists on different music platforms. Both plans allow unlimited conversions and convert to files (TXT or CSV).
Note: Some Firefox add-ons will cause the page not to work.

If you use more than one music platform and want to have the same playlists across platforms, give TuneMyMusic a try. Read More

Gizmo's Freeware's Independence is Under Serious Threat: Here's How You Can Help

Prohibition_icons-02-300

Gizmo's Freeware is one of the few remaining websites that it doesn't charge for reviews, doesn't offer pay-for-app listing services or accept reviews written by developers and advertisers. That’s the reason our reviews have always been honest and independent and that's the way we want to keep it.

However, we are currently under a lot of financial pressure and it's mostly coming from an unexpected source: our users. That’s because over 50% of our users now use ad blockers and as a result, our general Google ad revenue has fallen sharply. Don’t get me wrong: we support the right of our users to employ ad-blockers. Hey, we have even recommended to you the best ad-blocking products!

Then there is the effect of Coronavirus. Like many other websites our traffic has fallen so between ad-blockers and Coronavirus we've had a double whammy on our revenue.

But our fall in ad revenue is now limiting our ability to update our freeware reviews and expand our coverage. That affects everybody. We are looking at long term financial solutions but in the short term we need to survive.

We could easily raise more money by being more blatantly commercial, but we don't want to go there. Instead, we are running a fund-raiser campaign asking our loyal and understanding users to contribute a small amount as a donation to the site.

So please help Gizmo's remain independent and fearless by donating just a few dollars now. In our 18 years of operation I’ve only ever asked our users three times for support and hopefully will not need to do so again for a long time. So please guys and gals, stand up and be counted at this time of need.

Please donate now by clicking the Donate button below or clicking the following link:

Best PC Games of the Decade

maxresdefault

It's been a decade since I've been a member at Gizmo's Freeware and here I have listed down the best games that were released over this time span.

Gaming has evolved a lot since the beginning of this millenium. I still remember playing pixelated video games of the 90's, admiring them and couldn't wait to get home from school, relax on the sofa and start playing them with a controller in hand. At the dawn of the 2000's, in-game graphics looked prettier than ever before, online gaming started becoming a thing and purchasing physical game discs cost a fortune from our meagre pocket money. From 2010, games have widely gone digital for purchases, touchscreens on smartphone devices have opened a new era for the booming gaming platform, and virtual reality has already been here for gaming and growing in popularity.

Over the past 10 years, we've seen countless amazing gems across innovative indie games through big budget AAA blockbusters. From what we experienced through these years, we've found that many developers stop at nothing short of fantastic and try to exceed the expectations of the people with each new title. They offer us variety of choices from First Person Shooters to Real Time Strategies and Adventure Games, making sure that no gamers are left in the void when it comes to their favorite genres.

The real question that pops up right now is that with so many great games made available for PC during the last decade, which ones really stand out from the rest of the pack? A lifetime would not be enough to sort through them and to save you that trouble we have made a list of our recommended games on PC over the last 10 years and ranked them in order. The rankings on this list are subjective but each game here is excellent and selected from the most diverse gaming platform, i.e. PC, and released throughout the last decade. Read More

Get Apple's Quick Look Feature in Windows

QuickLook

QuickLook for Windows allows you to preview several different file types by tapping the Space bar on the keyboard.

QuickLook is a fast and easy way to peek at files by highlighting the item and pressing the Space bar. It supports several kinds of formats; text, video, audio, PDF, compressed folders and Microsoft Office files.
You can zoom in or out, open items with the default application, have multiple preview windows open simultaneously (very convenient if you want to view several items at once), play a video or view documents. Another tap on the space bar closes the preview window.
Supported file types include:
• Almost all image formats: .png, .apng, .jpg, .bmp, .gif, .psd, Camera RAW
• Compressed archives: .zip, .rar, .tar.gz, .7z, etc.
• PDF and .ai files
• Almost all audio and video formats: .mp4, .mkv, .m2ts, .ogg, .mp3, .m4a, etc.
• Comma-separated values file (.csv)
• Email and Outlook Email files (.eml and .msg)
• HTML files (.htm, .html)
• Markdown file (.md, .markdown)
• All kinds of text files including reg and batch files (determined by file content)

Note: if you’ve enabled single click to open items in Windows, it’s probably best to have checkboxes enabled. Checking the box and then tapping the Space bar is the easiest way to use this app with single click enabled.

How to use a single click to open anything in Windows:
Go to File Explorer > View > Options > General > Single click to open an item (point to select) > Apply > OK.
This eliminates the need to double click the mouse to open files, folders, programs, etc. in Windows. It can be reversed if you prefer double clicking to open items.

To enable checkboxes in Windows: Go to File Explorer > View > Options > View tab > Use check boxes to select items > Apply > OK. Scroll down a bit to find the check box option and check the box next to it.

QuickLook has hotkeys and buttons and works with various File Managers like Everything and Directory Opus. There are plugins are available to enhance usability.
QuickLook is available from the Windows Store and as a portable or installable archive from the developers GitHub page. It runs on 32/64 bit versions of Windows 10, Windows 8, Windows 7, and Windows Vista, and is malware free according to VirusTotal. Read More

Discover High Quality CC Licensed Music Tracks for your Projects

Cchound

Choose from over 2,000 curated CC (Creative Commons) licensed tracks for your video or podcast projects.

Cchound is trying to provide the best library of Creative Commons licensed music for content creators, while also empowering the artists that create it.

Creative Commons gives creators a way to share their work without giving up copyright or have to individually license their work. There are different kinds of Creative Commons licenses that let people use various works under a set of licenses without paying for a license or royalties. The Cchound tracks list the applicable CC license.

They've created a catalog of hand curated CC licensed music from various artists for you to use in video, podcast or other creative projects. Going for quality above quantity, you don’t have to sift through endless lists of tracks looking for the right one for your project. You can search for music by genre, mood, type, or instrument to find tracks to match your creation. Read More

How to Set a Blank Homepage in Your Browser

BrowserBlankHome

Setting a blank page in your browser as your homepage can improve browser speed and clears any clutter or items from your homepage.

Browsers have various items on the default homepage, ranging from news to suggested sites or services. Did you know there's also an option to open or set a blank page as your browser homepage?

This useful article has directions to set a blank homepage in Firefox, Chrome, Microsoft Edge, Opera, and Internet Explorer. Most changes are easily made in the browser settings, though some browsers let you customize a homepage with settings on the homepage itself. Some browsers, like Microsoft Edge and Brave, have an option to show an image as the background instead of a blank page.

Head on over to find out how to customize the homepage on the most used browsers. Read more

IDG neemt afscheid van Webwereld

IDG heeft een strategische koerswijziging ingezet om in de Benelux uitsluitend verder te gaan met de zakelijke titels CIO en Computerworld. Vanaf 1 maart zal deze content bovendien verplaatsen naar de global sites van computerworld.com en cio.com, waar IDG de Benelux regio zal bedienen met zowel Nederlandstalige als Engelstalige content.

Samsung Galaxy Z Flip, S20(+) en S20 Ultra Hands-on

Samsung nodigde ons uit op de drie allernieuwste smartphones van dichtbij te bekijken. Daar maakten wij dankbaar gebruik van en wij delen onze bevindingen met je.

Hands-on: Synology Virtual Machine Manager

Dat je NAS tegenwoordig voor veel meer dan alleen het opslaan van bestanden kan worden gebruikt is inmiddels bekend, maar wist je ook dat je er virtuele machines mee kan beheren? Wij leggen je uit hoe.

Wat je moet weten over FIDO-sleutels

Dankzij de FIDO2-standaard is het mogelijk om zonder wachtwoord toch veilig in te loggen bij diverse online diensten. Onder meer Microsoft en Google bieden hier al opties voor. Dit jaar volgen er waarschijnlijk meer organisaties die dit aanbieden.

Zo gebruik je je iPhone zonder Apple ID

Tegenwoordig moet je voor zo’n beetje alles wat je online wilt doen een account aanmaken, zelfs als je niet van plan bent online te werken of als je gewoon geen zin hebt om je gegevens te delen met de fabrikant. Wij laten je vandaag zien hoe je dat voor elkaar krijgt met je iPhone of iPad.

Groot lek in Internet Explorer wordt al misbruikt in het wild

Er is een nieuwe zero-day-kwetsbaarheid ontdekt in Microsoft Internet Explorer. Het nieuwe lek wordt al misbruikt en een beveiligingsupdate is nog niet beschikbaar.

Zo installeer je Chrome-extensies in de nieuwe Edge

De nieuwe versie van Edge is gebouwd met code van het Chromium-project, maar in de standaardconfiguratie worden extensies uitsluitend geïnstalleerd via de Microsoft Store. Dat is gelukkig vrij eenvoudig aan te passen.

Windows 10-upgrade nog steeds gratis

Microsoft gaf gebruikers enkele jaren geleden de mogelijkheid gratis te upgraden van Windows 7 naar Windows 10. Daarbij ging het af en toe zo ver dat zelfs gebruikers die dat niet wilden een upgrade kregen. De aanbieding is al lang en breed voorbij, maar gratis upgraden is nog steeds mogelijk en het is nu makkelijker dan ooit. Wij vertellen je hoe je dat doet.

Chrome, Edge, Firefox: Welke browser is het snelst?

Er is veel veranderd op de markt voor pc-browsers. Ongeveer vijf jaar geleden was er nog meer concurrentie en geheel eigen ontwikkeling, nu zijn er nog maar twee engines over: die achter Chrome en die achter Firefox. Met de release van de Blink-gebaseerde Edge van Microsoft deze maand kijken we naar benachmarks en praktijktests.

Cooler Master herontwerpt koelpasta-tubes wegens drugsverdenkingen

Cooler Master heeft het uiterlijk van z’n koelpasta-spuiten aangepast omdat het bedrijf het naar eigen zeggen beu is om steeds te moeten uitleggen aan ouders dat de inhoud geen drugs is, maar koelpasta.


Warning: file_get_contents(): php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/daviddh/library/Omega/Blokken/Feed/Views/voor.phtml on line 6

Warning: file_get_contents(http://feeds.searchenginewatch.com/sew): failed to open stream: php_network_getaddresses: getaddrinfo failed: Name or service not known in /home/daviddh/library/Omega/Blokken/Feed/Views/voor.phtml on line 6

The page we send to all our new clients, to improve their success

The welcome page helps to overcome common obstacles that impede CRO projects. If your colleagues aren’t persuaded that conversion is important, send them this article, using this mailto link) or, if you’re an extrovert, via social media. Conversion is a team activity. If your bosses, co-workers, and employees don’t share your vision and enthusiasm, you’ll struggle to get results. Before you can convert your visitors, you must convert your co-workers. We discovered this the hard way. In our early days, we noticed that though many of our client projects moved rapidly, a few of them stumbled along the same rocky path:

“Over a million dollars in extra revenue” for ThinSlim Foods, a low-carb food company

The following is from our huge library of client successes—why not join them? ThinSlim Foods is one of the largest low-carb food companies. “They made it possible for us to double our ad spend without lowering our return on ad spend,” says Andrew Eckhardt, owner of ThinSlim Foods. A short audio interview with the client A transcript of the audio “Working with Conversion Rate Experts has exceeded my expectations. They get the results that you’re looking for. “In addition to the results, the level of support has been exceptional—and has me rethinking the level of support I should be requesting from my other vendors.

Conversion Rate Experts has joined the Next 15 group (see the new ways we can now help you grow)

On this page, we describe why we have joined the Next 15 group and how it benefits our clients, team members, and partners. We are excited to announce that Conversion Rate Experts has been acquired by Next 15, a group of best-in-class specialist marketing companies. Next 15 works with sophisticated clients (including Google, Amazon, Facebook, American Express, Dell, Procter and Gamble, Microsoft, Slack, and Toyota—and many smaller fast-growing companies). Next 15 works with sophisticated clients.

“The Power Law of CRO”—and why it means CRO is the most important activity for your business

Moz founder Rand Fishkin calls conversion rate optimization (CRO) “the most important marketing activity.” But many companies still don’t appreciate the economic multipliers that make it so surprisingly profitable. In this article, you’ll discover the three benefits of CRO that can drive your company into an economic “virtuous circle” of growth. Benefit 1: The obvious one—CRO gets you more customers, free The obvious reason to improve your conversion rate is that you want more customers without having to spend a penny more on advertising. Your revenue is equal to… your number of visitors multiplied by… your conversion rate (the percentage of your visitors that turn into customers) multiplied by… the lifetime customer spend (the amount that each of them spends with you): Benefit 1: Doubling your conversion rate doubles your revenue.

“CRE has been the best investment we’ve ever made,” says Positive Parenting Solutions, an online education company

The following is from our huge library of client successes—why not join them? Positive Parenting Solutions is an online education company that provides training courses and coaching for parents. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "kdyjea5kj9", options: { plugin: { "postRoll-v1": { raw: "To start growing your profits, 1. Get a free copy of our our best‑selling book 2. Book your FREE website strategy session " } } } }); When you see the results, “it’s like Christmas morning,” says David McCready, CEO of Positive Parenting Solutions.

Conversion rate more than doubled for DS Smith ePack, a B2B packaging company

The following is from our huge library of client successes—why not join them? DS Smith is a leading global packaging company. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "dx6lvqp3o7", options: { plugin: { "postRoll-v1": { raw: "To start growing your profits, 1. Get a free copy of our our best‑selling book 2. Book your FREE website strategy session " } } } }); “Our cost-per-acquisition has halved,” says Fabrice Clerc-Renaud, Managing Director of DS Smith ePack. A transcript of the video “The results from CRE were very significant.

20% more sales for Parts Town, a B2B ecommerce store

The following is from our huge library of client successes—why not join them? Parts Town has the world’s largest in-stock inventory of OEM commercial kitchen parts for the restaurant and food industry. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "275tbc5ufv", options: { plugin: { "postRoll-v1": { raw: "To start growing your profits, 1. Get a free copy of our our best‑selling book 2. Book your FREE website strategy session " } } } }); “The results were tremendous,” says Bryan Evans of Parts Town. A transcript of the video “Conversion Rate Experts get results.

Half a million pounds for Fanatical, a gaming and digital entertainment platform

The following is from our huge library of client successes—why not join them? Fanatical is a gaming and digital entertainment platform. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "javlee4bk3", options: { plugin: { "postRoll-v1": { raw: "To start growing your profits, 1. Get a free copy of our our best‑selling book 2. Book your FREE website strategy session " } } } }); “I’d certainly recommend people work with CRE,” says Martin Reeves, CTO of Fanatical. A transcript of the video “Conversion Rate Experts have been excellent.

“Everybody should use Conversion Rate Experts,” says Bestshopping

The following is from our huge library of client successes—why not join them? Bestshopping is a leading Italian cashback website. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "0copmw79t9", options: { plugin: { "postRoll-v1": { raw: "To start growing your profits, 1. Get a free copy of our our best‑selling book 2. Book your FREE website strategy session " } } } }); We greatly increased the rate of first purchases for Bestshopping. A transcript of the video “I think that everybody doing business should use Conversion Rate Experts.

Twice as many leads for CloudShare, a cloud computing provider

The following is from our huge library of client successes—why not join them? CloudShare is a cloud computing company that provides virtual labs for software training, sales demos, and proof of concepts. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "pjceg3nhlx", options: { plugin: { "postRoll-v1": { raw: "To start growing your profits, 1. Get a free copy of our our best‑selling book 2. Book your FREE website strategy session " } } } }); “It’s, bar none, beyond anything we expected,” says Jeremy Hess, Digital Marketing Manager of CloudShare.

Psychological barriers that stop you from adapting

Right now, many individuals and organizations are reassessing their roles. Some face uncomfortable changes. Others face big, daunting opportunities. At Conversion Rate Experts, we find it easy to reposition our clients’ companies—and we’ve had some great successes from doing so. But when it comes to repositioning our own company, we notice we feel a psychological resistance. In this article, we describe some psychological phenomena that make people reluctant to adapt—even when it’s clearly the rational thing to do. This is one of a series of articles trying to help in these turbulent times. We have published advice to help with remote working, living in lockdown, finding opportunities to be valuable, selling remotely, and quickly writing pages to increase sales.

How to find opportunities to be valuable right now (a 7-step process)

The world’s needs have quickly changed. Whole industries are in shutdown. Others are experiencing unprecedented demand. The shift has led to many new needs that are currently under-served. If you can identify them and provide solutions, there are huge opportunities to be had. We created the following flow to identify opportunities for our clients and for our business. It has been useful for us, so we are sharing it in the hope that it might help you—or your company. We imagine it won’t be fruitful in every case, but it can uncover opportunities for transformative breakthroughs. Many verticals are growing rapidly right now.

78 tips for “lockdown working”

Cabin fever has always been one of the biggest challenges of remote working. Most solutions involve “getting out of the house.” What everyone’s doing now, though, isn’t remote working—it’s lockdown working. Lockdown working takes cabin fever to a new level, and demands different solutions. Our team members are based across Europe, North America, and Asia-Pacific—each under different levels of lockdown. We asked them what they are doing to overcome cabin fever. We’re aware that cabin fever is the least of many people’s problems right now. Many of our family, friends, and followers are having to endure much tougher challenges.

Answers to your hardest remote-working challenges

Remote working can greatly increase your productivity. If you do it right. (Image credit: @pettyclegg.) What you’ll get on this page 100+ tips and resources (with more being added). Recent updates are highlighted in green. Practical advice and proven systems, based on our 14 years managing an international remote-working company. For entrepreneurs, managers, and employees. The media has been churning out nonsense tips. We are focusing on what works and what matters. If your remote-working question isn’t answered, submit it to us. Our goal is to help as many people as we can. Most articles about remote work miss the point Many guides to remote working are written by people who are new to it.

How to quickly write pages to increase sales

—includes the “vital few” copywriting techniques that have the greatest impact on profits. The needs and situations of most companies’ visitors have changed dramatically over the last week or so. We are helping our clients to rapidly adapt their websites and services. The following talk, “How to beat most professional copywriters,” is particularly useful right now—as a reminder of what to focus on—so we have edited its video and updated its slides. We have also added a transcript, so you can get the information quicker. Everything you need to quickly create incredibly effective pages, sales scripts, videos, and emails We are obsessive about copywriting.

Selling remotely: A proven 11-step workflow to grow your business with remote sales calls and webinars

If coronavirus has forced you to start selling remotely, please don’t let this article overwhelm you. It has taken us over ten years to optimize the following workflow. Right now, your audience will sympathize with your situation. They won’t expect polish. They won’t be surprised if your kids walk in. Rather than follow the whole workflow, you might want to copy it and then delete all the parts that aren’t a high priority for you right now. Our entire workflow for setting up and presenting successful remote sales calls and webinars, including… Three reasons why we sell remotely—and why you probably should too.

We’re assembling a guide to remote working. Let us know your questions.

We hope you are well. You may be working from home. Or perhaps you are still going to the office, but might be sent home at any moment. Maybe you’re a leader who hasn’t led a remote team before. Since our company began in 2006, it has been 100% remote. Our team members are spread across eight countries worldwide, and we have worked with clients in 39 countries. We have experienced almost every remote-working pain point there is. Fortunately, through a lot of trial and error, we have found solutions to nearly all of them. We are working hard to assemble some of our most useful in-house documents into a guide to remote working.

The Infinite Manager: How flows can eliminate work, so you only have to think once

The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled our small team to have such an impact on the web’s leading companies. In this part, we give an example of a simple flow we created, and the four types of benefits that flows give. One reason to create flows is so you can do all the hard thinking once. When you write down a flow for the first time, the written version augments your memory, so you can approach the work more logically.

“More than a million euros in additional revenue,” for sofatutor, an online educational platform

sofatutor is an online educational platform, providing tutorials for school and college students to learn course topics and study for exams. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "aqvlydhvxl", options: { plugin: { "postRoll-v1": { raw: "To start growing your profits, 1. Get a free copy of our our best‑selling book 2. Book your FREE website strategy session " } } } }); “We’ve doubled the number of tests we are shipping,” says Stephan Bayer, CEO and founder of sofatutor. A transcript of the video “The experience with Conversion Rate Experts has been great.

Should you apply your CRO skills to a wider area of influence?

With CRO, you can transform almost every aspect of a business. In this article, we give examples that might inspire you to broaden the scope of your influence… While studying the analytics for client Morph Costumes, we noticed that visitors were searching for “Slender Man costumes.” Morph Costumes responded quickly, launching a Slender Man suit that became a top seller. (See our testimonial from Morph Costumes.) Beyond landing pages Many people wrongly believe that conversion rate optimization (CRO) is about arbitrarily tweaking page elements. Some think it’s limited to landing pages—which seems perplexingly arbitrary to us. CRO applies to every customer interaction in the business, through the whole customer lifetime experience.